In order to start using the system you must register your SEM agency by filling in the questionnaire. You will then receive an email containing the login and password that enables you to enter and carry out operational activities.
Once entered, agency information can easily be edited as required.
The billing system provides agencies and their clients with the ability to analyze usage via an online reporting and billing tool, helping to control amounts spent on search engines, reports viewed, bids submitted and get bills via e-mail.
The functionality within the PPC/ROI Manager system provides agencies with the ability to view convergent bills online for a set time period according to the chosen pricing models.
You can add nominated users for certain clients and grant them access to a selection of reports.
You can easily modify your own user details.
You can customize interface of Bid ROI Tool.
Sign up for the latest news, the regular system notifications and alerts which include Subscription notifications, Acknowledgement of Receipt, Zero Balance Notifications and Reports and you will receive them directly to your e-mail.
It’s easy to add clients and, if you wish, to grant limited access for specified client users.
The Client list contains your agency's client information:
Press the Clients tab to access your clients' details. You can add new clients, edit client information, and delete client accounts from this page.
Press the Statistics tab to view summary statistics relating to your clients over the last two days.
Once client details have been entered, they can be easily modified at any time.
The PPC account list contains your PPC accounts registered in the PPC/ROI Manager system.
Press the PPC accounts tab to access the information regarding your accounts. You can add new accounts, edit account information and delete accounts from this page.
Press the Statistics tab to view summary statistics relating to your accounts over the last two days.
This section is intended to manage Google campaigns, AdGroups and Creatives.
Campaign properties
Campaign - name of your Google campaign
Start date - your ads will be shown from this date
End date - your ads won't be shown after this date
Daily budget - amount you want to spend per day
Budget optimizer - helps you receive the highest number of clicks possible within your budget and reach your target spend. Enabled if checked.
Show ads on Google and the content network - if checked your ads will appear on the content sites and products in the Google Network
Show ads on Google and the search network - if checked your ads will appear on the search sites and products in the Google Network
Target Language - from a dropdown list choose a language to determine who will see your ads. (I.e. selecting English will show your ads to users who have their Google language preference set to English). You can select multiple languages.
Status campaign - status (active, paused, deleted)

New Ad Group section is designed to add new AdGroups.
Ad Group List shows current AdGroups. From this list you can manage AdGroups, change AdGroup name, Price, Set AdGroup status and manage creatives. Make all necessary changes and press the Apply button.
Name - AdGroup name
Price - AdGroup price which will be assigned to all keywords from this group if its price was not set.


You can easily manage Creatives - the visual representation of an ad. Each AdGroup has one or more creatives. To add new Creative press the Add new creative button, specify creative parameters and press the Add button. Visual presentation of the new creative can be previewed in the Preview Creative window.
Manage Mirago section is designed to manage Mirago listings.
Listing - the textual description, title and associated website address prepared by the user.
To Add a new listing select the PPC account you want to add new listing to and enter listing parameters:
Description - listing name;
Title - a short description of your site or part of your site;
Summary - description of your web site content;
Click URL - either the URL of your site or the specific page which you want to direct traffic to as a result of this listing. You should only enter the URL in this field e.g. "www.mirago.co.uk", do not enter the leading 'http://'.
Display URL - This (optional) field allows a URL to be displayed under the listing which is different to the click through URL. You can only enter the URL of the root of a domain, or the target of an advertising redirector. e.g. If you wanted visitors to arrive at www.myproducts.com/prod/thisproduct.htm you would typically enter www.myproducts.com in this field. If you leave it blank, the contents of the URL field will be used.
Expenditure limit - t he listing will stop being displayed once the amount specified has been spent (subject to there being sufficient funds in your account to support that level of spend).
You can easily add, modify and delete listing using this section.
Manage Overture section is designed to manage Overture categories with the PPC/ROI Manager system.
To Add a new category select the PPC account you want to add new category to and enter category parameters:  
Category name - category name;
Match types - select match type(s) by checking the corresponding checkbox(es);
Note: To take match types off line leave the checkbox(es) unchecked.
You can easily add, modify and delete categories using this section.
The Add Keywords section may be used to add new keywords into the PPC/ROI Manager system; to add new keywords to search engines and to change keyword parameters both in PPC/ROI Manager and search engines.  
To add new keywords to PPCs proceed with the wizard steps:
Step 1 Select PPC engine type
Note: In order to add keywords to PPCs you have to have registered PPCs account(s) in PPC/ROI Manager system.
Step 2 Select PPC Accounts
Step 3 Enter keywords
Note: You can get popular queries/alternatives that include your keyword by using the Keyword Suggestion tool
Step 4 Specify keyword parameters  
Note: Keyword parameters differ for various PPC search engines.
Step 5 Results

Note: Title, Description and URL fields support templates {keyword}. Click the Template button to insert the template in Title, Description or/and URL fields. If you check the Show templates checkbox then templates will be shown in Title, Description and URL fields. Uncheck to replace templates to keywords.
Mass Update is used to apply a single keyword parameter change to either all, or a filtered selection of keywords, in all or a filtered PPC.
Current parameters are shown in the keywords list.
To select the keywords you wish to apply changes to, use the filter feature.

Note: Title, Description and URL fields support templates {keyword}. If you check the Show templates checkbox, then templates will be shown in Title, Description and URL fields. Uncheck to replace the template with the keyword.
Your changes will be implemented within the hour.
How to remove a single keyword

1. Using filters select keyword(s) which are to be removed. They will be displayed in the list;

2. Mark checkboxes next to keywords you wish to delete; Note: To select all keywords on the current page press ( )

3. Press the Remove Selected button. All selected keywords will be removed.

How to remove all keywords

1. Using filters select keywords which are to be removed. They will be displayed in the keywords for deletion list;

2. Press the Remove all button. All keywords from the list will be removed.

Note: You can also delete keywords using the PPC Interface screen.
When keywords are added or imported into the PPC/ROI Management System, they are automatically added to the Default category. The Default category cannot be deleted, but you can create additional, new categories in order to manage groups of keywords more easily.
The Export function allows you to export data to the PPC/ROI Manager system and save files in an Excel format on your local computer. Before exporting keywords from the system, the filter option may be used to filter out data based on a set of defined criteria. Select filter criteria as required and click the Apply button. You can preview the exporting data in the table displayed below.
Note: To apply the filter you have to select PPC Account first from the PPC Account dropdown list.

Clicking on the Export button brings up a dialog box that asks if you want to open or save the file with your list of keywords.
The downloaded excel file contains grey-coloured columns which cannot be edited.
In future, you will be able to edit this file on the local computer and upload files to the PPC/ROI Manager system database on the server using the Import function.
The Import function allows you to import data from a spreadsheet to a PPC search engine via the PPC/ROI Management system.

Step 1 : Select PPC engine you want to import an Excel file keyword list to, and press the Next button.

Step 2 : Specify Import File
In the File name box , enter the name of the file you want to import, or browse to locate the file. Press the Next button.
 
Note: Files to be imported have to be in a format which meets the system requirements. Click on the Get template button in order to access the appropriate template.
 
Note: You can leave the Account field blank in the spreadsheet. In this case keywords will be imported to the PPC/ROI Manager system only. Later you can bind them to any PPC accounts using PPC Interface section (See PPC Interface Section).
 
Step 3 : Confirmation
Check the box(es) corresponding to accounts you wish to add keywords to and press the Next button. All keywords with correct parameters will be added to PPC/ROI Manager system with Processing status (See PPC Interface section). Keywords with invalid parameters won't be added to the system. But at the next step you can correct parameters.
  
Step 4 : Keyword parameter adjustment
In this step you can correct keyword parameters. Check the Show keywords only with invalid parameters to obtain a list of keywords with incorrect parameters . Fields of keywords with invalid parameters will be highlighted. Make all the required changes and press the Save button. All keywords with correct parameters will be added to PPC/ROI Manager system with Processing status (See PPC Interface section).

Note: In order to apply the same parameter (Title, URL, Description etc.) to all keywords press the 'copy' button next to the keyword parameter field of the value you want to apply.
 
Note: If keyword already exists on a PPC search engine, its parameters will be overwritten with new ones.

Note: Title, Description and URL fields support templates {keyword}. Click the Template button to insert the template in Title, Description or/and URL fields.
The PPC interface is designed to manage the sharing of information between the PPC/ROI Management system and the Pay-Per-Click Search Engines (PPCs).
 
This section allows you to:
 
Add keywords directly to PPC via PPC/ROI Manager system;
Synchronize keywords between PPC/ROI Manager and PPC;
Delete keywords from PPC campaigns;
Delete keywords from PPC/ROI Manager system;
 
PPC Interface Manager includes the following information:
 
Keywords imported into the PPC/ROI Manager system;
Keyword status for each user's PPC account. Each column corresponds to one of the PPC accounts (see PPC Account Manager for more details);
Keyword categories in the PPC/ROI Manager system
PPC Interface Filters allow you to define the selection of keywords required for your work. You can apply one or a combination of filters.
To perform an action for a single keyword in a PPC, select the link in a cell belonging both to the row corresponding to the keyword, and column corresponding to the PPC Account (the following actions will depend on current keyword status, see status table below).
 
To perform an action for several keywords, select keywords to be managed and corresponding Search engine box(es) and according to the required task, press one of the following keys:
 
Add keywords directly to PPCs via the PPC/ROI Manager system;
 
Remove keywords from PPC (to remove keywords from PPC). For keyword removal, check the boxes corresponding to keywords which are to be removed. The keywords will then be pending deletion and will be submitted to PPC on the next schedule cycle. After selected keywords relating to the PPC account are removed from PPC they will be removed from PPC/ROI Manager system as well .
 
Remove keywords from PPC/ROI Manager system (to remove keywords from the PPC/ROI Manager system only). For keyword removal, check the boxes corresponding to keywords which are to be removed. All selected keywords will be removed from the PPC/ROI Manager system only.

Keyword status indicators:

  Title Description
Absent Keyword exists in PPC/ROI Manager system but not on PPC.
Processing Keyword is currently being processed. This status shows when:
The keyword has been submitted to PPC and now is waiting for approval.
The keyword was on PPC but after being downloaded was not found. If the keyword is not found for 3 days the system will try to add it automatically.
PPC/ROI Manager system and PPC keyword parameters (i.e. Price, Title, Description, Url, etc.) dont match. If keyword status has not been changed for 7 days then its parameters will be automatically updated from PPC.
The keyword is standing in the queue waiting to be either added, changed or deleted.
Ok Keyword exists on PPC.
PPC/ROI Manager system and PPC keyword parameters (i.e. Price, Title, Description, Url, etc.) match. The queue does not contain tasks to add, change or delete current keyword.
PPC Manager Bid Manager is simple but sophisticated keyword bid management system for PPC Search Engines (PPC) which offers users the ability to view the status and statistics of each keyphrase for multiple campaigns for multiple clients from one screen.
 
Using the View Manager feature, you may customize the information you wish to be displayed, such as Bid parameters, PPC positioning, strategies applied, ROI, quantity and totals of sales and events. 
 
A table of the options which may be selected for viewing is included in the column headings help screen.
 
PPC/ROI Manager automatically manages each keyword position in each PPC, listed in your PPC account according to strategies set.
 
PPC/ROI Manager allows clients or agents with multiple clients, to easily set up keyword parameters such as putting groups of phrases into categories, applying filters to select sets of phrases, setting maximum and minimum prices, specifying time parameters and applying keyword strategies for desired positions and spend limits.
Keyword properties can be easily modified in Bid Manager. This feature allows you to modify parameters of an individual keyword. An alternative is to use the Mass Update feature. After properties are changed press the Save button to immediately send all keyword updates or modifications to a PPC (such as URL, Title, Price, Description etc.). Changes will be implemented on the PPC according to the PPCs approval system.
If you don't want your ad to appear in search results on specific keywords, you can set them as negative.
To make a keyword negative check the 'Negative' checkbox in the 'Edit keyword parameters' dialogue.
You can easily view general keyword statistics by selecting the Report view Mode (or your own customized view mode) as well as the summary keyword statistics by placing cursor upon the Status icon ( ). A pop-up window displays short summary of the current status and basic report information on the keyword. In the bottom of the window, details of the top 10 competitors' bids are displayed.
The More Info button ( ) enables you to obtain more detailed information on top 10 competitors bidding on a particular keyphrase.
The Average rank diagrams allow you to analyze rank dynamics and an Audit report ( ) is very helpful for viewing of historical information relating to actions performed for various parameters (for instance, keyword).
The research and monitoring feature gives up to date information on your current competitors' bids, keyword rank, URLs and listing descriptions, a competitors report, graphic chart in bid manager and a summary table giving current information on your keyword market (Note: this excludes Google).

You can add competitor domains to a list for monitoring by entering their domain name into the Add competitor domain textbox. Their bids and ranks will be displayed in a different colour in the "top 10 bids" tables in Keyword manager.
A chart in Bid manager displays current information on your keyword market to help you identify competitors in order to apply relevant strategies.
You can apply a filter for a competitors url to show the keywords in the system on which that competitor is also bidding.
There is the facility to use either pre-set, standard strategies, or create your own strategies. To create a new strategy press the Add new strategy button, select the type of a strategy you whish to create, specify strategy parameters (varies for different strategies), set functioning period by selecting work hours, days and duration. The new strategy will appear in the Strategy list.
To assign a strategy to keyword(s), open Bid Manager from the Keyword Manager Menu and using filters select keywords the strategy should be assigned to. From the strategy dropdown menu select the strategy and press the Save and Send button;
Also you can use Mass update option to assign the same strategy to a group of keywords. Select PPC account and using filters keywords, check the Strategy checkbox and select the strategy to assign. Press the Update keywords button.
Some strategies are incompatible with certain PPC Search Engines. See the Strategy to PPC section to find more info how to select an appropriate strategy with PPC Search Engine.
A set of different strategies allows you to manage bids automatically maintaining your keywords at the optimum position for a specific price during defined periods. You can easily implement a variety of strategies relating to positioning, cost and ranking for specific keyphrases or sets of keyphrases. There is the facility to use either pre-set, standard strategies, or create your own strategies.
You can create groups of strategies to manage your keywords bids, positioning, ranking etc. ensuring the best possible advertising campaign performance.
You can easily edit any strategy whenever necessary. Simply press the Edit strategy button adjacent to the strategy you wish to edit. Make your changes and press the Apply button.
If you have a strategy which you may wish to use with other clients' PPC accounts, you can set a "shared" strategy. This will then appear in your drop down list of strategies for other campaigns.
The PPC/ROI Manager system enables you to create groups of strategies to manage your keyword bids, positioning, ranking etc. to help you achieve the best performance from your campaigns..

Alternative strategy - allows you to create a group of two strategies, one of which is the main strategy, the other - the alternative. Alternative Strategy will be the default and will activate during non-working periods of a main strategy. You can easily edit the active periods of both elements

NOTE: Some strategies are not suitable for use with alternatives on Google.
A Strategy Group is similar to a combination of a main strategy and an alternative strategy. But a Group can include an unlimited number of strategies for each of which the active period can be specified.
When you include a strategy into a group you need to set the correct strategy active periods. The strategy functioning time in the group differs from the strategy active periods if it is used as a single strategy.
To create a group of more than two strategies use Manage groups facility:
•  Press the Manage groups button;
•  Press the Add new group button;
•  Enter the Title of a new strategy group (for example, Strategy group #1 ); to make strategy active leave the Enable checkbox marked;
•  Press the Apply button to save the new group or the Cancel button to abort the operation;
•  Include strategies from the drop down menu into the Strategy group;
•  Specify strategies functioning periods according to the assigned task .
You can easily edit strategy working periods and add and delete strategies from the strategy group.

NOTE: When you add a strategy into a group you MUST set the correct strategy functioning periods. The strategy periods for the Group differ from a strategy's functioning periods when it is used as a single strategy. If strategy active periods are not specified properly, the Group will work indefinitely.
Some strategies cannot be used for keywords from certain PPC search engines. The following table gives a guide as to which strategies work with which PPC Search Engines.
By clicking on the audit report ( ) button in Keyword manager, you can monitor how your strategies are working.
The event list displays a list of current events within the system.
You can add, modify or delete events from this page.

Note: To track PPC events, code should be placed on each page to be tracked.

You can easily view general event data by clicking on the Statistics tab.
Each user's action on web site is considered by the system as an event. In order to add a new event to the system database simply click on the Add new event button, specify event parameters. Each event is characterized by a set of specific parameters.
An Event not yet tracked on the site could be added manually.
Predefined events – events defined for certain URLs. When the hit from defined URL occurs event will be automatically tracked by the system. In this case the tracking code for the event should not be generated and placed on the site page. For each URL you can specify one or more events.
You can easily manage predefined events.
If you want to track only hits from your site pages you need to obtain a Simple hit counter  (hit tracking code).
In order to track factors relating to the origin of an event, you need to generate and place special counters on the pages which you wish data to be analysed .
Select the event from event list   and fill in its parameters, then press the Generate button to proceed. On the next step you are to select the programming language. Copy the generated counter code and place it into html code of your page.
Effective data collection and analysis is essential for identifying and correcting advertising campaigns performance.
The Advertising Campaign interface is designed to gather, analyze and consolidate your advertising campaign key performance data in to a single point of reference and enables you to make decisions on how well your campaigns are performing.
 The Advertising Campaign section allows you to create, organize and monitor different campaigns and gather various statistics about campaign performance.
You can also use Advertising Campaigns for tracking organic traffic.
Provides basic log information
Provides information on keywords activity and costs
Presents details on referrals
Contains detailed information on Sales history (Only available when ROI Tracking enabled)
Presents information on search engine referrals
Contains details of event activity (Only available when ROI Tracking enabled)
Provides details of user site activity (Only available when ROI Tracking enabled)
Reveal visitors' behaviour (Only available when ROI Tracking enabled)

Statistical Data by required set of indexes over a certain time period can be presented in diagrams which enables to display massive amounts of dynamically generated data quickly and easily through graphical presentation. Diagrams allow you to analyze indexes dynamics, compare indexes and their interdependency.
Statistical data for a certain time period can be presented in the form of pie chart or tables which show the relations or proportions of parts to a whole (always contains just one data series).
You can easily obtain diagrams by clicking on the diagram icon.
To receive reports by day/month/year on a daily basis directly to your e-mail do as follows:
 
•  From the dropdown menu, select the client which reports would be emailed to you daily
•  Check the checkbox(es) corresponding to the report(s) to be received
•  Press the Apply button
 
To unsubscribe separate reports unmark their checkboxes and click the Apply button. 
To unsubscribe all the reports of selected client click the Unsubscribe button.